2019 Volkswagen Jetta Ideal Consumer
The reason automakers produce such a range of cars is that each one has a target audience. Sometimes you look at one and think, “who are they aiming for with that?” Today we’re here to answer the question: who is the 2019 Volkswagen Jetta made for?
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An American Emphasis
The 2019 Volkswagen Jetta has been noted for being aimed at Americans. In Europe, the Volkswagen Golf is extremely popular. It performs well in the States too, but unlike Europeans, we seem to have something deeply engrained that makes us hesitant towards hatchbacks. To compensate, VW provides the Jetta, a sedan optimized for the substantial American sedan market.
While many car buyers these days are swept up in “crossover fever,” there’s still a quieter-yet-sizeable chunk of the populace that continues to prefer the sedan. It’s straight to the heart of these people that the 2019 Volkswagen Jetta aims. The vehicle is sensible, but not boring. The drive it provides is pleasant and enjoyable. And it’s packed with the standard equipment and tech that us stateside folks tend to froth over.
Looking at the gallery of photos on the Volkswagen website, the people pictured driving the Jetta look to be young, stylish, up-and-coming city folk. They don’t show off too heavily, but they embrace the benefits of modern life. They’re not larger-than-life perfect, but they seem to be doing better than most in their own humble way. They’ve got their act together with a healthy dose of self-awareness.
Though Volkswagen advertises the style of the 2019 Jetta as being something that “turns heads,” they also tell users they will, “make a statement, without screaming.” Judging by this, we can determine VW is aiming for people who like the idea of inadvertently impressing others without seeming like they’re explicitly trying to show off (okay, this is pretty common among humans).
VW also uses the adjectives, “sporty” and “sleek.” The ideal drivers look active, but not uneducated. They’re just unique enough to make them stand out positively from the crowd, but not so much as to be unsettling to well-mannered society.
The “Middle Class”
The starting MSRP of $18,745 seals the aim of 2019 Jetta for this particular class of American society. Enjoy your twenties and early 30s in a Jetta, they seem to be saying, and by your fifties you’ll be in an Audi.